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Everyday Magic

All the black girl magic you could ever dream of, delivered to your door bi-monthly. Save for yourself, share with your friends, or give a gift to a loved one! Subscriptions and one-time gifts are available.

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1. Sign Up!

Subscribe to magic! 2, 4, 6, or 12 month plans are available from $45+. Save more on multiple-month subscriptions & cancel anytime! Over $100+ worth of items in every box!

2. Make Room for Magic

Prepare to overhaul your self-care routine. Stimulate your mind, body, and soul with products handpicked from black-owned businesses. You can expect an assortment of soaps, candles, healthy snacks, skincare, jewelry, and mindfulness products.  All handmade, clean, and cruelty-free.

3. Get Excited

6 to 8 premium self-care items will be hand-selected for you by a team of holistic wellness pros and shipped on the 25th of the month. Shipments are 60 days apart. Subscribe today or select a one-time gift.  

What is Black Girl Magic?

You've heard the phrase many times before. You've seen it written on your timeline. However, black girl magic isn't just a hashtag, and it isn't just the melanin in our skin. It is the ability to beat every odd stacked against us. It is laughing in the face of adversity and smiling at the haters. Black girl magic is doing whatever is necessary to reach your full potential. Every woman is magical but black women are especially susceptible to blockages. We have been underrated and underserved for centuries. Even today, we are considered a niche market and companies create ads and products without even a thought that women of color might purchase them. 

In an era where society finally "appreciates" our melanated skin, and we rock our natural texture in the boardroom and the bedroom, it's the perfect time to embark on a journey to self-care. 

What's in the box?

Our three-prong approach is the key to unlocking your magic. All items are meant to stimulate the mind, body, and soul. We search the country for the very best products to bring you happiness and fulfillment. That may include products by other minority businesses, but most are made by black women for black women. 

Each box includes 6 to 8 goodies worth over $ 100.  Our circle of sisterhood promotes the support of small businesses and plays a vital role in healing the community most impacted by social and economic imbalances. 

Self Love Box

Back in stock!!

Get The Next Box


Next box ships July 25th. 

No Time to Wait?

Grab the Essentials box for only $95

Featuring all the basics to start or end your day with a little self-care. This box is sure to be a crowd-pleaser. Giftset includes:

  • An all-natural tea blend.
  • A ceramic affirmation mug
  • A daily journal to help keep track of good habits.
  • A soothing rose bath soak
  • Our signature creamy body butter 
  •     *And a few extra surprises!

Essential boxes ship in 3-5 business days. It's a great choice for time-sensitive gifts.

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